![]() ![]() “We’re really strong with our set-up and our infrastructure, and we have a lot of very talented people in-house that we can rely on.” Even so, he believes a successful campaign comes down to one thing: “Have music that’s amazing, that always works. and Hannah Neaves in the U.K, Lipa’s day-to-day manager Jules Baddeley and Sarah Leon, TaP’s in-house fashion/beauty consultant who landed Lipa her new YSL campaign). “Everyone mobilized globally very well,” adds Mawson (crediting TaP’s co-founder Ed Millett, Ong in the U.S. To have to pivot to a virtual creation, it wasn’t anything to the scale of what we would normally do with Dua - so there was constant back and forth and weekly calls just figuring things out. Dua took every idea and leveled up the pace and the tone and the presentation. He says that what proved most important in terms of regrouping and executing a new rollout plan - especially when things were changing day-by-day or hour-by-hour - was the collaboration among Lipa’s team: “We sat there every day and played short ball in terms of pivoting and making sure we were really flexible. ![]() How Dua Lipa Is Leading The Charge Toward Disco-Influenced Production Chester recalls how he and Dua visited stations long ahead of the album’s release to storyboard the campaign out in-person. “We did a lot of that work early on,” he says - which allowed radio to lock in its strategy long before the world started to change, and help secure airplay for a single he acknowledges “sounded like nothing on the radio.” Future Nostalgia is Dua Lipa’s second studio album, released on Mavia Warner Records (Universal Music in Germany, Austria and Switzerland). Light says Lipa’s team knew they had the right pieces in place, a large one being radio. In this case, you had really smart people who knew how to make it work.” ![]() “Those who step back and go, ‘Well everybody seems to be doing this so maybe we should try that,’ but really looking at what they have, is doomed to probably stub their toe and maybe fail. Comes in a 4-panel digisleeve with a 12-page lyrics/credits/photos. Except tracks 1 & 2 2019 Dua Lipa Limited under exclusive license to Warner Records UK, a division of Warner Music UK Limited. “You have to start with, ‘Who is the artist and what material do you have’?” he says. &© 2020 Dua Lipa Limited under exclusive license to Warner Records UK, a division of Warner Music UK Limited. However, Light cautions that what Lipa has managed to do from quarantine is not a one-size-fits all model. Now, over a month after the release of Future Nostalgia, Lipa is that proof for other artists to follow. Five Burning Questions: Dua Lipa Debuts in the Top 5 With Her 'Future Nostalgia' Album ![]()
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